DOODLE TO DEMO/ 5 of 13 - Case Study 1

/ Case Study 01
Animating Complex Care Journeys

Case Study 01
/ Past static storytelling methods started to feel limited.
Our task — visualize the challenges patients & providers face during their care journeys to ultimately help drive policy change.
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/ Patient & Provider model sheets and early storyboard sketches.

/HOW ABOUT 3D?

What if we built models of hospitals and clinics to capture our backgrounds faster?

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/ Hospital bed, hallway scene

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/ Emergency room bay

/ Emergency room 3D model animation (Rhinoceros 3D)Explore the model for yourself at Goinvo.com

/Midjourney testing

Case Study Small

“A minimalistic, surreal illustration of a hospital emergency room, clean thin linework, soft pastel color palette, flat texture, fine detail, elegant negative space, inspired by the visual style of Harriet Lee-Merrion.”

/ Midjourney V7 Style Test 01

Case Study Large

“Hospital trauma room, cinematic lighting, hard-edged blocky brush strokes, rich color gradients with purples, oranges, and greens, high contrast, simplified forms with painterly texture, a moody yet vibrant atmosphere, inspired by the visual style of Joseph Iovescu.”

/ Midjourney V7 Style Test 02

Case Study Large

“A friendly and colour hospital waiting room, watercolor textures, playful and minimal detail, inspired by the visual style of Oliver Jeffers.”

/ Midjourney V7 Style Test 03

Case Study Large
/ Midjourney V7 / Midjourney V7 Style Test 04 with GoInvo reference
Rhino 3D
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Rhino 3DShot: SH101
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Shot: SH102
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Midjourney Retexture
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Midjourney RetextureShot: SH101
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Photoshop & Procreate
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Photoshop & ProcreateShot: SH101
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Midjourney Animate
Midjourney AnimateShot: SH101
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/ Our New Workflow

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Frame the shot in 3D
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Style in Midjourney (using our own illustrations as reference)
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Post-processing in Photoshop & add Procreate drawn characters
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Back to Midjourney to animate

/ A Snippet

/ Care Journey Snippet

The result of this workflow was 4 animations telling the stories of our patients and providers, accomplished in a third of the time — from 600 hours to 200 hours.
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